{"product_id":"the-psychology-of-marketing","title":"The Psychology of Marketing","description":"\u003cp\u003eBehind all the shiny models, buzzwords, and theories—there are raw truths of human behaviour at work.\u003c\/p\u003e\n\u003cp\u003eWhy does `990 feel like a bargain, compared to ₹1,000? Why does swiping a card hurt less than handing over the same amount in hard cash?\u003c\/p\u003e\n\u003cp\u003eHow does one innocent scroll on Instagram Reels turn into an hour-long binge?\u003c\/p\u003e\n\u003cp\u003eAnd how do marketers trick us into thinking we’re in control, even when they’re often the ones pulling the strings?\u003c\/p\u003e\n\u003cp\u003eIn this book, we’ll unwrap the unfiltered truths behind persuasion, choice, motivation, habits, loyalty, and cognitive biases—all the stuff an MBA conveniently glosses over.\u003c\/p\u003e\n\u003cp\u003eWe’ll also dissect cutting-edge tools like neuromarketing and dive into the psychology of AI.\u003c\/p\u003e\n\u003cp\u003eThis is your backstage pass to the real mind-games of marketing—and how marketers get us to open our wallets, willingly.\u003c\/p\u003e\n\u003cp\u003eOnce you see how these tricks are done, you won’t be able to unsee them.\u003c\/p\u003e\n\u003cp\u003eReady to dive in? This rabbit hole goes deeper than you think.\u003c\/p\u003e","brand":"Harinder Singh Pelia","offers":[{"title":"Default Title","offer_id":47802064568579,"sku":"HEB000001038","price":349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9859\/9427\/files\/ThePsychologyofMarketing_FP.jpg?v=1772111502","url":"https:\/\/harivubooks.com\/products\/the-psychology-of-marketing","provider":"Harivu Books","version":"1.0","type":"link"}